Crown’s Keen Idea: Peach!

Feb. 20, 2019


Manitoba might not be the first place to spring to mind when you think “peaches,” but that’s all about to change, thanks to our friends at Crown Royal. Canada’s iconic whisky is bringing the juicy, sweet flavor of Georgia peaches to their newest limited-time only innovation: Crown Royal Peach. Joining the storied history of other Crown Royal innovations, such as Vanilla, Apple, Mesquite and others, Crown Royal Peach is poised make a strong impression on whisky lovers from Atlanta to the Arctic Circle.

According to Forbes, flavored whisky sales account for more than 10 percent of sales in the U.S., and that number is growing. Innovation is part of the key to growth in the category, and Crown Royal has developed a reputation among consumers for constantly bringing new, winning products to the market. With this latest LTO innovation, Crown continues its dominant position in the category, bringing the sweet warmth of summer to consumers throughout North America following the product’s launch in March.

Our friends at Diageo are positioning Crown Royal Peach as an “easy-sipping whisky,” perfectly suited to warm weather fun. Tasting notes for this juicy whisky include a touch of vanilla, and light notes of warm spice and oak. The whisky is smooth, ideal for sipping on its own or added to iced tea for a true summertime treat, equally at home in a backyard BBQ or the poshest patio in the city.

“As a leader in the whisky business, Crown Royal continues to take pride in ensuring we are ahead of the trends and creating high-quality products that help feed whisky drinkers’ desire to experiment,” says Sophie Kelly, Senior Vice President of Whisky at Diageo North America. “Crown Royal Peach is the perfect limited-time offering because the taste is undeniably delicious, great for summertime occasions.”

To help celebrate Peach’s upcoming product launch, Crown Royal is sharing a pair of signature cocktails for the new whisky.

Royal Peach Tea 
1.5 oz. Crown Royal Peach
6.0 oz. iced tea

Glassware: Mason jar
Method: Fill a mason jar with crushed ice. Add Crown Royal Peach and iced tea. Stir gently. 
Garnish: Lemon or peach slice (or both!)

Royal Peach Fizz 
0.5 oz. Crown Royal Peach
0.5 oz. orange juice
4.0 oz. Champagne

Glassware: Stemless champagne glass
Method: Add Crown Royal Peach and orange juice to a stemless champagne glass. Top with champagne. 
Garnish: Mint sprig

Join us this spring to celebrate this incredible new innovation, but act now before it sells out. 

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