Breakthru Beverage Maryland
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Breakthru Beverage Maryland

Breakthru Beverage Maryland is the largest wine and spirits distributor in the state, serving both on- and off-premise accounts. The company was formed as Reliable Churchill in 2002 by the consolidation of two businesses, each with a 50-year history of service: Reliable Liquors, Inc. and Churchill Distributors, LLC.

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.



The Breakthru Maryland Leadership Team supports the company’s core operations and strategic vision.

Close Julian Burzynski

Julian Burzynski

Chief Operating Officer

Julian is the Chief Operating Officer with Breakthru Beverage Group. In this role, Julian oversees Breakthru’s customer-first execution strategy across North America, with oversight of the U.S. and Canadian operations and route-to-consumer efforts. He is focused on delivering a consistent and scalable model across the operational footprint that will foster superior execution, deliver against Breakthru’s performance objectives and support the company’s continued geographic expansion.


Julian is an accomplished, results-oriented leader with more than 30 years of experience within the distribution and supplier tiers of the North American beverage alcohol industry. A longtime industry veteran, his deep relationships with key suppliers and customers make him adept at identifying opportunities that drive growth.


Most recently, Julian served as Breakthru’s Region President, East, where he was responsible for all market execution in Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia and Washington D.C. as well as Bacchus Imports, the company’s fine wine specialty business. Working closely with the state-level EVPs, he implemented the company’s long-term strategic initiatives to accelerate performance and overall effectiveness and efficiency resulting in impressive year-over-year growth. Prior to that, Julian was Region President, Canada, where he effectively led the organization to higher levels of service and growth across the footprint.


During his tenure with Wirtz Beverage, prior to the 2016 merger with Charmer Sunbelt that created Breakthru Beverage Group, Julian was instrumental in the company’s expansion efforts as Diageo’s Executive Vice President and exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions, the development of new supplier partnerships and the alignment of the company’s route-to-market approach nationwide. Earlier in his career, Julian worked in senior management at Judge & Dolph and the J. Lewis Cooper Company.


Julian is a graduate of Ferris State University. He lives in Florida with his wife Ann and enjoys visiting their children and playing golf.

Jeff Scarry

Jeff Scarry
Executive Vice President, Maryland and Washington D.C.

Stu Weishaar

Stu Weisshaar
Senior Vice President, Sales & Marketing, Maryland and Washington D.C., United Division

Headshot of Rob Budke

Rob Budke
Vice President, Wine

Headshot of Mike Schneider

Mike Schneider
Vice President, Spirits

Headshot of Michael Cole

Michael S. Cole, Jr.
Vice President, Marketing

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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