About Us

Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $5 billion in annual sales.

News

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Breakthru Beverage Group Chief Financial Officer Gene Luciana to Shift to Strategic Advisory Role, Melissa Calderwood Named as CFO Successor
Calderwood joins Breakthru with 25 years of financial experience across multiple functions, industries and countries.  

Wine & Spirits Wholesalers of America Ushers in Breakthru Beverage Group Vice-Chairman Danny Wirtz as Chairman of the Board
Wirtz will serve the trade group’s almost 400 family-owned wine and spirits wholesaler member companies along with newly elected 2020-2021 officers  

Breakthru Beverage Leverages Provi Partnership to Help Businesses Manage Their Orders Remotely
Provi’s platform supports social distancing measures during COVID-19 by remotely connecting businesses and sales reps 

Who We Are

Our sales and logistics expertise stems from two industry pioneers. Today, it is brand building, marketing, consumer insights and market intelligence that drive the business forward.

Community Involvement

Community Involvement
Communities thrive when we all do our part and work together. We live and work in cities and towns all across the country and are proud to give back and to make them the very best they can be.

Social Responsibility

Corporate Social Responsibility
As industry leaders, we are dedicated to the promotion, selling and serving of alcohol in a safe and ethical manner.

Careers

Careers
We are looking for energetic colleagues who work purposefully and act with integrity. Join our team.