The Greg Baird Annual Scholarship
The Greg Baird Annual Scholarship is available to all dependents of Breakthru Beverage associates. Greg Baird was named the first President and CEO of Breakthru Beverage Group in 2016 and retired from his role on December 1, 2021 after a 41-year career in the Beverage Alcohol Industry. This scholarship is a passion project for Greg as he has always been a fierce advocate for helping others develop their professional skillset. During his tenure, Breakthru proudly invested in the next generation of leaders through partnerships such as Thurgood Marshall College Fund and Prospanica. With this scholarship, the company will continue our commitment to supporting access to education. Up to five $5,000 scholarships will be awarded annually and may be used toward tuition, course materials, lodging, and related educational expenses to support post-secondary education, including community/junior colleges, four-year universities and colleges (undergraduate degree programs), as well as trade and vocational schools.
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