Joseph Marotta
President, Central-West U.S. Region
Joseph Marotta, Central-West U.S. Region President of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado, Nevada, Illinois, Wisconsin and Minnesota.
Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation. The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.
Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.
Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.
Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade.
Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.
Gary Lederer
Executive Vice President, Arizona
Originally from Long Beach, California, Gary joined Breakthru Beverage Arizona, formerly known as Alliance Beverage in 1992. Gary has over 31 years of beverage industry experience. Prior to working for Breakthru Beverage and Arizona Beverage, Gary began his career with the Gallo Wine Company in Los Angeles followed by a move to Winterbrook Beverage Group of Seattle, Washington.