Breakthru Beverage Colorado
Welcome To

Breakthru Beverage Colorado

Breakthru Beverage Colorado has served the market for more than 20 years and currently holds the largest share of the Colorado spirits and wine market. It’s also the leading craft and import beer distributor in the state. In 2017, Breakthru Colorado opened a new facility in Denver, consolidating the company’s three Aurora offices into one central location that features state-of-the-art warehousing space, an Alchemy room and 85,000-square-foot corporate office space.

Formerly known as: Beverage Distributors Company


We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.




Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Close Jeremy Tostrup

Jeremy Tostrup

President, West U.S. Region

Jeremy Tostrup has been appointed Regional President, West U.S., effective June 1. Jeremy will lead all aspects of market and business operations performance for the company’s new West U.S. Region, including Arizona, Nevada, Colorado, and the newest addition to the Breakthru family, California.

Jeremy is a 20-years-plus industry veteran who started in 1999 as a fine wine sales associate with Beverage Distributors, Charmer Sunbelt’s Colorado operation. He then became the Director of Training and Development, implementing key sales systems and product knowledge programs market wide. He was promoted to Division Manager for On Premise and Mountains, followed by Off Premise Division Manager for the company’s United Division. In 2012, Jeremy was promoted to Vice President, Summit Spirits and Beer Division; and in 2016 was appointed to his current role as Executive Vice President, Colorado.

Jeremy has a proven track record of fostering an inclusive work culture and implementing DE&I strategies to drive associate engagement. His leadership capabilities and business operations expertise will serve the region well as he continues to advance Breakthru’s talent agenda by promoting inclusivity and development and serving as a champion for positive change across the region. 

Jeremy attended St. John’s University where he studied Political Science and Philosophy and played football. He is passionate about volunteering and serving his community, currently serving as a Board Member for the Javonte Williams Foundations and a former Board Member for the Emmanuel Sanders Foundation. Jeremy lives in Parker, CO, and has two children.

Close Nate Phippen

Nate Phippen

Executive Vice President, Colorado

As Executive Vice President of Breakthru Beverage Wisconsin, Nate Phippen oversees all sales and marketing efforts for Breakthru Wisconsin, the Wirtz family’s first wholesale wine and spirits company purchased by Arthur Wirtz in 1945.

As a 20-year veteran of the beverage business, Nate previously worked as a Vice President of Sales at Wirtz Beverage Illinois.  There, he led multiple selling divisions through new route to market strategies and was responsible for their consistent performance and marked growth.  

He majored in Economics at Northern Illinois University, where he was a member of the Delta Sigma Phi Fraternity.

"Rachel Gallen"

Rachel Gallen
Vice President, General Manager, Colorado, United Division

Bryan Howard

Bryan Howard
Vice President, Sales

Dave Beyer

Dave Beyer
Vice President, Sales

Shane Cahill

Shane Cahill
Vice President, Sales

Mark Krantz

Mark Krantz
Vice President, Sales


Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of beer, wine and spirits.

Mike Henderson
Beverage Development Manager

Therese Rednor
Craft and Import Beer Specialist

Our Brands


This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us