Will Fulghom
President, East U.S. Region
Will Fulghom has been appointed Regional President, East U.S. Effective May 1, Will assumes responsibility for all aspects of market and business operations performance, including growth strategies for our supplier and customer partners, for the East U.S. Region, including Maryland/DC, Delaware, Pennsylvania, Virginia, South Carolina and Florida.
Will comes to Breakthru from Sysco where most recently he served as Region President for the North Florida Region, the company’s largest region both geographically and in sales revenue ($2 billion+), encompassing three “super colossal” operating sites in a service area that stretched from Naples, FL, to Savannah, GA. Will is a proven leader with vast experience in large-scale business operations, consistently increasing revenue and profitability while expanding territory penetration, improving service levels, driving process optimization, and leading high-performing teams with a keen focus on growth and development. He was recognized with a Sysco GEM Award for his successful efforts around diversity, equity and inclusion, having successfully built out the first DE&I program for his region. Will’s extensive background in the foodservice, distribution, and packaging sectors will be an asset to Breakthru as he assumes leadership of the East Region.
Will received a BBA in Marketing with a Management minor from the University of Mississippi. He lives in Tampa, FL, with his wife Molly of 19 years and their three children, Catherine, Helen and Dean. Will is a longtime supporter of the non-profits Feeding Tampa Bay and Florida Citrus Sports. He is an avid Ole Miss fan and takes every opportunity he can to travel.
Jeff Roth
Executive Vice President, D.C. and Maryland
Oversees all sales and operations for Maryland and DC
• Responsibilities include leading all aspects of Maryland and DC’s business performance; including sales, operations, and distribution.
• Over 25 years of industry experience covering multiple roles in all tiers of the alcohol industry; retail and on premise, supplier and wholesaler. Experience selling, marketing and managing spirits, wine and malt.
• After working for Gallo briefly, Jeff joined Churchill Distributors in MD, and has roles with Empire NY, BBG IL, Bacchus DC/DE/MD, and most recently overseeing the BBG integration of Wine Warehouse in CA.