Julian Burzynski
President, Canada
As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s President, Canada. Julian oversees the portfolio's dedicated selling divisions across the Breakthru Beverage markets, and leads the company’s international affiliate, Breakthru Beverage Canada.
During his tenure with Breakthru Beverage and previously with Wirtz Beverage Julian held multiple positions most recently serving as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.
Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.
Lorraine Ventresca
Regional Vice President (Ontario)
Leading the Ontario sales region is Lorraine Ventresca, formerly the National Trade Director for Breakthru Beverage Canada. Previous to her roles within Breakthru Beverage Canada Lorraine held various positions at Diageo Canada. During her 18 years tenure she lead various teams in her capacity as Director, Sales Capability and Development, Director Customer Marketing, Director Pricing and Category Management. Her broad cross functional knowledge makes Lorraine well equipped to manage and lead the largest region.