Welcome To

Breakthru Beverage Minnesota

Operating since 1956, Breakthru Beverage Minnesota is one of the state’s oldest distributors. The company combines decades of experience, award-winning route-to-market strategy, innovative technologies and a knowledgeable salesforce to lead the marketplace in the representation of world-class brands.

Formerly known as: Wirtz Beverage Minnesota

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.




The Breakthru MN leadership team supports the company's core operations and strategic vision.

Close Joseph Marotta

Joseph Marotta

President, Central-West U.S. Region

Joseph Marotta, Central-West U.S. Region President of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado, Nevada, Illinois, Wisconsin and Minnesota.

Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation.  The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.

Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.

Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.

Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade.

Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.

Close Brad Redunis

Brad Redenius

Executive Vice President, Minnesota

Brad Redenius leads the Breakthru Beverage Minnesota sales and trade development teams in all sales functions for beer, wine, and spirits.

As a veteran of the beverage alcohol industry, Brad worked in retail during high school and college and joined the wholesale industry in 1985 with Continental Distributing Company in Chicago. He held numerous sales and management roles with Continental. In 1993, he relocated to Peoria and served as General Manager of Midwest Distributing which became Judge & Dolph’ s central Illinois operation in 1996. During his 13 years in Peoria, he led the company through several mergers and acquisitions including Midwest Distributing, Quality House, Kankakee Distributing in Kankakee and Champaign, along with E & F Distributing’s wine and spirits business. In addition, he led the integration of multiple suppliers into Judge & Dolph Peoria as they consolidated with Wirtz in Illinois.

Brad earned his Master of Business Administration from Washington University, St. Louis in 2005.

Lorne Barre

Lorne Barre
Vice President, Sales, Minnesota Wine

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most ecletic, sought-after and best-tasting beverages around

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Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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