Breakthru Beverage Nevada
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Breakthru Beverage Nevada

Breakthru Beverage Nevada is a statewide leader in the distribution of fine wine, spirits and beer. The Northern Las Vegas facility features Breakthru’s flagship Alchemy room, complete with a 30-foot-long bar top with three full cocktail training stations, state-of-the-art bar equipment and a one-of-a-kind draft training system.

Formerly known as: Wirtz Beverage Nevada

For those interested in community donations, please fill out our donation request form.


The Breakthru Nevada Leadership Team supports the company’s core operations and strategic vision.

Close Joe Marotta

Joseph Marotta

President, Central-West U.S. Region

Joseph Marotta, Central-West U.S. Region President of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado, Nevada, Illinois, Wisconsin and Minnesota.

Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation.  The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.

Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.

Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.

Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade.

Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.

Scott Hersh

Scott Hersh
Executive Vice President


At Breakthru Nevada, we’ve stocked our team with many of the industry’s brightest beverage talents in beer, wine and spirits.

Mike Page

Michael Page
Beverage Development Manager

Michael Shetler

Michael Shetler
Craft Beer Specialist

Aya Nomoto

Aya Nomoto
Aspect Fine Wine Specialist

Alchemy Room

Breakthru Beverage Nevada is home to the original Alchemy Room, a cutting-edge beverage education and development lab. The first-class facility is known industry-wide for hosting special events, trainings, demonstrations, recipe tastings, cocktail competitions, product kick-offs and so much more. The Alchemy Room translates the brands you love into an experience.

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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