Breakthru Beverage Nevada
Welcome To

Breakthru Beverage Nevada

Breakthru Beverage Nevada is a statewide leader in the distribution of fine wine, spirits and beer. The Northern Las Vegas facility features Breakthru’s flagship Alchemy room, complete with a 30-foot-long bar top with three full cocktail training stations, state-of-the-art bar equipment and a one-of-a-kind draft training system.

Formerly known as: Wirtz Beverage Nevada

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.



For those interested in community donations, please fill out our donation request form.


The Breakthru Nevada Leadership Team supports the company’s core operations and strategic vision.

Close Jeremy Tostrup

Jeremy Tostrup

President, West U.S. Region

Jeremy Tostrup has been appointed Regional President, West U.S., effective June 1. Jeremy will lead all aspects of market and business operations performance for the company’s new West U.S. Region, including Arizona, Nevada, Colorado, and the newest addition to the Breakthru family, California.

Jeremy is a 20-years-plus industry veteran who started in 1999 as a fine wine sales associate with Beverage Distributors, Charmer Sunbelt’s Colorado operation. He then became the Director of Training and Development, implementing key sales systems and product knowledge programs market wide. He was promoted to Division Manager for On Premise and Mountains, followed by Off Premise Division Manager for the company’s United Division. In 2012, Jeremy was promoted to Vice President, Summit Spirits and Beer Division; and in 2016 was appointed to his current role as Executive Vice President, Colorado.

Jeremy has a proven track record of fostering an inclusive work culture and implementing DE&I strategies to drive associate engagement. His leadership capabilities and business operations expertise will serve the region well as he continues to advance Breakthru’s talent agenda by promoting inclusivity and development and serving as a champion for positive change across the region. 

Jeremy attended St. John’s University where he studied Political Science and Philosophy and played football. He is passionate about volunteering and serving his community, currently serving as a Board Member for the Javonte Williams Foundations and a former Board Member for the Emmanuel Sanders Foundation. Jeremy lives in Parker, CO, and has two children.

Scott Hersh

Scott Hersh
Executive Vice President


At Breakthru Nevada, we’ve stocked our team with many of the industry’s brightest beverage talents in beer, wine and spirits.

Mike Page

Michael Page
Beverage Development Manager

Michael Shetler

Michael Shetler
Craft Beer Specialist

Aya Nomoto

Aya Nomoto
Aspect Fine Wine Specialist

Alchemy Room

Breakthru Beverage Nevada is home to the original Alchemy Room, a cutting-edge beverage education and development lab. The first-class facility is known industry-wide for hosting special events, trainings, demonstrations, recipe tastings, cocktail competitions, product kick-offs and so much more. The Alchemy Room translates the brands you love into an experience.

Our Brands


This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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