Breakthru Beverage Missouri
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Breakthru Beverage Missouri

Breakthru Beverage Missouri, formerly Major Brands, is one of the largest statewide wholesale premium beverage alcohol distributors, representing leading global and local brands and serving more than 9,000 customers. Relationships are key to our success and 80-year plus legacy in the state. It’s not just what we serve, but how we serve it that matters. At Breakthru Beverage Missouri, it’s our people that set us apart.  We lead the way with a team of customer focused employees with a Midwest ethic, who care about each other and their communities.

To visit the main website for Breakthru Beverage Missouri, please visit this link.


We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.




Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Close Joe Marotta

Joseph Marotta

President, Central-West U.S. Region

Joseph Marotta, Central-West U.S. Region President of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado, Nevada, Illinois, Wisconsin and Minnesota.

Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation.  The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.

Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.

Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.

Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade.

Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.

Scott Johnson
Executive Vice President

Tom Schawang
Chief Financial Officer

Melva Pete
Chief Human Resources Officer

Ron Snider
Vice President/General Sales Manager

Dan Matuszek
Vice President of Wine Strategy

Steve Maitland
Vice President of National and Strategic Accounts

Roy Cherian
Vice President of Information Technology

Our Brands

Whether you're looking for wine, spirits, beer, or non-alcoholic products, we've got what you need.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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