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Midwest Market
Breakthru Beverage Wisconsin
Breakthru Beverage Wisconsin serves the entire state from facilities in Hartland, Eau Claire, Green Bay, and Madison.
About This Market
Local expertise,
statewide reach
Covering Wisconsin from four facilities — Hartland, Eau Claire, Green Bay, and Madison — with a comprehensive wine and spirits portfolio.
Formerly Known As
Wirtz Beverage Wisconsin
Est. 1945 ·
4
Facilities — Hartland, Eau Claire, Green Bay, Madison
Customer Service
262-821-0600
Digital Ordering Platform
Shop anytime with Breakthru Now
View all available brands and products in the Wisconsin market via our Salsify catalog. Note: catalog does not reflect real-time inventory.
Wisconsin Team
Wisconsin Leadership
Cristina Desmond
President, Central & West U.S. Regions
Chris Sperling
Executive Vice President, Wisconsin
John Matousek
VP, Sales
Brooke Luebke
Director of Trade Development
Abby Weber
Director of Human Resources
Scott Zietlow
Director of Operations
Portfolio
Our Brands in Wisconsin
Brand Catalog
Browse Our Full Portfolio
View all available brands and products in the Wisconsin market via our Salsify catalog. Note: catalog does not reflect real-time inventory.
View Brand Catalog →Online Ordering
Shop on Breakthru Now
Real-time pricing, current deals, and instant ordering — available 24/7 for Wisconsin customers.
Shop Now →Offices
Wisconsin Locations
Hartland
500 West North Shore Drive, Hartland, WI 53029
(262) 821-0600
Eau Claire
1301 Arlen Court B, Eau Claire, WI 54703
(262) 821-0600
Green Bay
3001 Ramada Way, Suite B, Green Bay, WI 54304
(262) 821-0600
Madison
4454 Robertson Road, Madison, WI 53714
(262) 821-0600
Customer Information
Getting started in Wisconsin
New Accounts
Become a Customer
Once you have an active or pending liquor license, your Breakthru account is automatically created. Call us to verify and get your assigned Sales Consultant.
Contact Us →Existing Customers
Ordering Procedures
Your Sales Consultant is your primary contact for all ordering, breakage, and credits.