Breakthru Beverage Florida
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Breakthru Beverage Florida

Breakthru Beverage Florida is one of the state’s largest distributors of wine, spirits and non-alcoholic beverages. The company serves customers throughout Florida from distribution facilities in Pensacola, Jacksonville, Orlando, Miramar and Tampa. Formerly known as: Premier Beverage Company

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including detailed product information, live chat with our Customer Care team, real-time order confirmation and order history, and tools to help them manage their businesses anytime, anywhere.



Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Close Julian Burzynski

Julian Burzynski

Chief Operating Officer

Julian is the Chief Operating Officer with Breakthru Beverage Group. In this role, Julian oversees Breakthru’s customer-first execution strategy across North America, with oversight of the U.S. and Canadian operations and route-to-consumer efforts. He is focused on delivering a consistent and scalable model across the operational footprint that will foster superior execution, deliver against Breakthru’s performance objectives and support the company’s continued geographic expansion.


Julian is an accomplished, results-oriented leader with more than 30 years of experience within the distribution and supplier tiers of the North American beverage alcohol industry. A longtime industry veteran, his deep relationships with key suppliers and customers make him adept at identifying opportunities that drive growth.


Most recently, Julian served as Breakthru’s Region President, East, where he was responsible for all market execution in Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia and Washington D.C. as well as Bacchus Imports, the company’s fine wine specialty business. Working closely with the state-level EVPs, he implemented the company’s long-term strategic initiatives to accelerate performance and overall effectiveness and efficiency resulting in impressive year-over-year growth. Prior to that, Julian was Region President, Canada, where he effectively led the organization to higher levels of service and growth across the footprint.


During his tenure with Wirtz Beverage, prior to the 2016 merger with Charmer Sunbelt that created Breakthru Beverage Group, Julian was instrumental in the company’s expansion efforts as Diageo’s Executive Vice President and exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions, the development of new supplier partnerships and the alignment of the company’s route-to-market approach nationwide. Earlier in his career, Julian worked in senior management at Judge & Dolph and the J. Lewis Cooper Company.


Julian is a graduate of Ferris State University. He lives in Florida with his wife Ann and enjoys visiting their children and playing golf.

Sean OConnor

Sean O'Connor
Executive Vice President, Florida

Chris Nicolas

Chris Nicolas
Senior Vice President, Florida

Mixology & Training Center

Within our Ft. Lauderdale facility you can step into our Mixology & Training Center, a bartender’s playground that serves as a development lab for the beverage alcohol trade. Here we aim to progress the bartending craft featuring the world’s best products. It is the perfect place to host trainings, tastings and industry events.

Our Brands

Whether it's wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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