Breakthru Beverage South Carolina
Welcome To

Breakthru Beverage South Carolina

Breakthru Beverage South Carolina was formed in 1935 and is the largest beverage distributor in the state, with distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head.

Formerly known as: Ben Arnold Beverage Company

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW

 

Leadership

Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Close Julian Burzynski

Julian Burzynski

President, East U.S. Region

As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s President, East U.S. Region.

During his tenure with Breakthru Beverage and previously with Wirtz Beverage Julian held multiple positions most recently serving as President, Canada and prior to that role, served as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.

Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.

 
Barry Thompson

Barry Thompson
Executive Vice President, South Carolina

Gene Hall

Gene Hall
Vice President, Sales Operation

Close Chris Sperling

Chris Sperling

Vice President, Sales (Elite Spirits)

Chris Sperling joined CDI in 2008 after fifteen years in the restaurant industry. As the Division Manager of New England and ADS Division, Chris helps achieve company sales goals by organizing, directing and motivating our new england and account development specialists. Duties include coaching associates, coordinating, executing events and cultivating key accounts. Chris was an instrumental part in the restructure of our sales organization in 2014 and 2018. Chris’s career began in restaurants and commercial kitchens, where he supervised and managed all areas of operations. Chris brings a strong sense of leadership and his lead-by-example approach and has inspired others on the Account Development Team to develop their careers within CDI. He holds a Bachelor of Culinary Arts from Johnson and Wales University in Providence, Rhode Island.

Ryan Hurst

Ryan Hurst
Vice President, Sales (United Spirits)

Paul Williams

Paul Williams
Vice President, Sales (Wine)

Darterian Moore

Darterian Moore
Director Trade Marketing & Events

Michele Boulware

Michele Boulware
Director of Human Resources

Craig Locasico

Craig Locasico
Director of Learning, Leadership, and Sales Solutions

RD Quickel

RD Quickel
Director of Finance

Karen Chiles

Karen Chiles
Executive Assistant

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Maria Lehman

Maria Lehman
Tequila Ambassador

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us