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East Market
Breakthru Beverage Virginia
Breakthru Beverage Virginia serves the Commonwealth from facilities in Roanoke, Sandston, and Virginia Beach.
About This Market
Local expertise,
statewide reach
Serving the Commonwealth of Virginia from three strategically located facilities.
Formerly Known As
Associated Distributors
Est. 2006 ·
3
Facilities — Roanoke, Sandston, Virginia Beach
Customer Service
804-743-1121
Digital Ordering Platform
Shop anytime with Breakthru Now
View all available brands and products in the Virginia market via our Salsify catalog. Note: catalog does not reflect real-time inventory.
Virginia Team
Virginia Leadership
Barry Thompson
President, East U.S.
Mike Milo
Executive Vice President
Bob Kovalcheck
VP, Distilled Spirits, Virginia
Jonathan Lee
VP, Wine
Chris Mitchell
Director of Business Development
Kelly Tarantino
Director of Human Resources
Nicole Green
Director of Finance
Portfolio
Our Brands in Virginia
Brand Catalog
Browse Our Full Portfolio
View all available brands and products in the Virginia market via our Salsify catalog. Note: catalog does not reflect real-time inventory.
View Brand Catalog →Online Ordering
Shop on Breakthru Now
Real-time pricing, current deals, and instant ordering — available 24/7 for Virginia customers.
Shop Now →Offices
Virginia Locations
Roanoke
2401 Patterson Avenue SW, Roanoke, VA 24106
(804) 743-1121
Sandston
5800 Technology Blvd, Sandston, VA 23150
(804) 743-1121
Virginia Beach
1347 Diamond Springs Rd, #200, Virginia Beach, VA 23455
(804) 743-1121
Customer Information
Getting started in Virginia
New Accounts
Become a Customer
Once you have an active or pending liquor license, your Breakthru account is automatically created. Call us to verify and get your assigned Sales Consultant.
Contact Us →Existing Customers
Ordering Procedures
Your Sales Consultant is your primary contact for all ordering, breakage, and credits.