Gentleman Jack Gets ‘Reel’ about Reaching Consumers
Iconic whiskey sponsors third annual Real to Reel film competition   

Ste. Michelle Wine Estates’ Perfect Pairing
Artificial Intelligence drives Ste. Michelle’s new wine/food partnership on AllRecipes.com   

What You Need to Know as Mezcal Moves into the Mainstream
Mezcal’s moment has arrived. Here’s how to keep up with the trend while respecting the tradition.   

Redefining Rye with Bulleit
Bulleit Bourbon’s new 12-year-old rye expression reasserts its rule over the category   

3 Breakthru Wine Experts Share Their Must-Sip Wines for the Summer
Sparkling wines, beaujolais and pinot noirs headline this summer’s menu   

Buy the Barrel: An Illustrated Guide of Woodford’s Personal Selection Program
Woodford Reserve’s Personal Selection Program allows customers to craft their ideal batch of bourbon.    

Getting to Know Beverage Development Specialist Adam Halyckyj
Breakthru Beverage Illinois Beverage Development Specialist Adam Halyckyj shares his views on bartending’s artful science   

Diageo’s Commitment to Sustainable Inclusion and Diversity
Diageo North America reaffirms its commitment to gender parity in leadership roles   

The Essence of Oaxaca, Bottled
Mezcal Vago’s Judah Emanuel Kuper on the brand’s commitment to the people, culture, and natural resources behind the spirit   

Smirnoff is Going Epic with Fourth of July Bash
Vodka maker celebrates Independence Day with Smirnoff Red, White & Berry   

Wilson Daniels’ Secret Sales Weapon: William Davis
New Director of Education aims to elevate sales skills for accounts and associates   

Woodford Reserve Makes History with Latest Kentucky Derby Bottle
Bourbon icon celebrates “The Greatest Two Minutes in Sports” with 20th commemorative bottle   

Bonterra Wines Dishes the Dirt on Soil
Organic wine pioneer has completed its landmark study on protecting soil   

Breakthru Brings Home the Hardware at Brown-Forman’s Annual ‘Road to 150’
Six Breakthru markets earned recognition for delivering outstanding sales performances   

Prairie Organic Commits to be a “Spirit of Change”
The nation’s premier organic spirits company leads the way on organic farming    

To Infuse, or Not To Infuse: That is the Question
Breakthru’s Mike Henderson shows how you can use infusions with a purpose   

Does Your Cocktail List Work for Your Bar?
Breakthru’s Adam Halyckyj explains why your bar concept must match the identity of your business    

Don’t Make These Mistakes When Naming Your Cocktails
Breakthru’s Dan Dufek details the common mistakes bars make with their cocktail menu   

There Are Only Two Kinds of Martinis…
Breakthru’s Natalia Cardenas details why bartenders need to focus on making true Martinis to create an authentic cocktail experience   

6 Tips to Re-energize Your Bar Staff
Breakthru’s Alex Alfonso has a variety of tips to give your bar staff a much-needed boost   

Women in Wine
An ongoing effort to highlight the women shaping today’s evolving global wine industry