Sailor Jerry Re-Ups with 2019 USO Partnership

Jun. 11, 2019

Sailor Jerry USO header


Our friends at Sailor Jerry Spiced Rum are continuing their ongoing commitment to supporting the men and women of the U.S. armed services through a major donation to the USO this year. The company, owned and operated by William Grant & Sons, also released an LTO bottle of the beloved rum which celebrates the service and sacrifice of the nation’s men and women in uniform.

Sailor Jerry Gives Back

The legend of Norman “Sailor Jerry” Collins and the brand which bears his name is steeped in myth and tattoo ink, and a support for the armed services has long been at the heart of both. Through the United Service Organizations, Sailor Jerry Spiced Rum is able to help keep the men and women of our nation’s armed forces connected to family, home, and country, no matter where their mission may take them. This year, Sailor Jerry and Anchor Media are donating $100,000 to the programs of the USO, adding to Sailor Jerry’s total contribution of $750,000 over the past six years.

This year, Sailor Jerry has commemorated this partnership with a limited-edition commemorative bottle, released in May to coincide with Military Appreciation Month, honoring the ongoing sacrifices made by those protecting our nation.

The Real Sailor Jerry

The ongoing relationship between Sailor Jerry and USO is also important to the men and women who create Sailor Jerry Spiced Rum. Norman “Sailor Jerry” Collins’ legacy is inextricably tied to the armed forces, from his own time in the Navy to the years he spent in Hawaii during World War II, operating a tattoo parlor that quickly became a favorite among the nation’s sailors. His designs still grace bottles of Sailor Jerry Spiced Rum today.

Ashley Thomas, Sailor Jerry Spiced Rum Brand Ambassador, said in a recent statement "It's an honor to expand our USO partnership, given the fact that Norman 'Sailor Jerry' Collins was greatly influenced by his time serving our country," and "With the launch of the new, limited-edition bottle wrap, we are proud to celebrate our patriotism, as well as honor the dedicated service of the troops and Norman himself."

Chad Hartman, USO Vice President, Development and Corporate Alliances, added "We are honored to be working with Sailor Jerry Spiced Rum and appreciate their commitment to our men and women in uniform."

At Breakthru we are proud to partner with Sailor Jerry, and William Grant & Sons, in their support of the USO this year and every year. Talk to your Breakthru Sales Consultant about how your business can help, and how Sailor Jerry Spiced Rum can add some more black ink to your books.
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