Introducing The New Crown Royal Regal Apple
Oct. 16, 2014
A major launch by one of the most iconic Whisky brands. Hand-Selected Crown CROWN ROYAL® Whiskies, infused with Regal Gala Apples and other natural flavors.
Introducing Crown Royal Regal Apple
A Whisky Made For A King
CROWN ROYAL® Blended Whisky is an iconic brand crafted to meet the uncompromising standards of a King, and has been for over 75 years. Now there is an opportunity to bring this standard of quality to the next big thing in the Flavored Whisky category.
From A Brand With Flavor Heritage
CROWN ROYAL® Blended Whisky is the #1 Whisky brand used to make apple flavored cocktails, led by the Washington Apple.1 The brand also has a strong introduction into Flavored Whisky with the launch of CROWN ROYAL® Maple Finished Flavored Whisky, currently the #1 brand in year 2 of innovation sales.2
Drive Profits With Crown Royal Regal Apple Flavored Whisky
Consumers are currently being traded down in Flavored Whisky. CROWN ROYAL® REGAL APPLE Flavored Whisky will help to drive profits and category growth. Every purchase of the leading premium Flavored Whisky is a potential loss of $9.00 per bottle.3
Tasting Notes
Opening up with a slightly tart, crisp, apple flavor balanced with signature CROWN ROYAL® Blended Whisky composed of notes of caramel & light spice. Finishes on a crisp apple note with balanced sweetness, culminating in a full-bodied smooth finish.
Recipes
Visit TheBar.com for recipes.
70 Proof (35% ABV)
Please drink and serve responsibly.
Sources: 1. Technomic Menu Monitor Q4 2013; 2. Nielsen Total US XAOC, 52 W/e 7/9/14; 3. The Nielsen Company Total US XAOC + Liq, 52 W/e 7/19/2014