Chateau La Paws Saves Dogs with Delicious Wine

Jan. 8, 2015

Chateau La Paws is crazy about two things, dogs who inspire and delight us everyday and delicious wines that do the same!

Bold, playful, loyal, friendly...the dogs Chateau La Paws wants to protect have a lot in common with the quality wines they produce! Chateau La Paws wines are inspired by the unique personalities of the shelter dogs featured on their labels.

In 2015, Chateau La Paws will partner with the North Short Animal League America (NSALA) in support of their efforts. Learn more at http://www.animalleague.org

Why Sell and Serve Chateau La Paws?

• The Premium Price Tier is driving over HALF the growth within the wine category.1 
  
  
• Chardonnay is the #1 selling Premium varietal, Red Blend is #4 and Pinot Noir is #5.1 
  
  
• Human & Animal welfare are among the top 5 issues consumers look to support4 
  
  
• 55% will pay more for a product associate with a good cause.2 
  
  
• 46% view the pet homeless problem as very important, yet more than half don't know how to provide support3
   
• Over HALF say their purchase depends on the packaging and they check the label before buying to ensure the brand is committed to a positive social or environmental issue.5
  
  

Features:

• 12 dogs featured across 4 labels for each varietal - each professionally photographed real rescue doges from North Shore Animal League - find the one that looks like your dog 
  
  
• North Shore Animal League shelter dogs featured on the label will tie back to the website so that consumers can learn the story of each of the feature dogs
  
  
• Help Chateau La Paws support No Kill Shelters 
  
  
• Encouragement for consumers to share their rescue dogs for the chance to be featured on social channels and featured in the next group of bottle labels
   

Wine Details:

• The Red Wine Blend is a delightful combination of classic Zinfandel, Petit Syrah and Cabernet Sauvignon. A delicious medium bodied red with notes of dark cherries, black raspberries and vanilla pie crust. Perfect for pairing with everyday meals or enjoying with your best friend. DOWNLOAD WINE NOTES HERE
  
  
• The big bold Pinot Noir is silky smooth and juicy with notes of warm baked cherries, ripe strawberries, mocha and caramel. Perfect for pairing with everyday meals or enjoying with your best friend. DOWNLOAD WINE NOTES HERE
  
  
• The lively and lovable Chardonnay is rich with toasty with juicy pineapple and green apple notes with a pinch of vanilla. Perfect for pairing with everyday meals or enjoying with your best friend. DOWNLOAD WINE NOTES HERE
  
  

Contact your Wirtz Beverage Sales Consultant today to serve and sell Chateau La Paws today!