Jack Daniel's Tennessee Fire Now Available in Illinois

Sep. 12, 2014

It’s the Old No. 7 you and your customers know and love, now with a red hot burn. Jack Daniel’s Tennessee Fire naturally infuses a proprietary red hot cinnamon liqueur with its trademark whiskey, giving it a sweet, hot cinnamon kick.

"Jack Fire" is only available in a handful of states, and offers establishments the opportunity to capture and retain business with 21- to 29-year-old drinkers who enjoy access to a liquor choice everyone can agree on.

Whiskey grew 6.2 percent in the U.S. last year and flavored whiskies account for 45 percent of that growth, according to Rabobank analysts. The firm says the U.S. spirits market is poised for continued growth, and American whiskey flavor variations have had great success attracting new consumers.

The 70-proof spirit will be available in 50ml, 375ml, 750ml, 1L and 1.75L, with 100ml and 200ml joining the portfolio soon.

Contact your Wirtz Sales Consultant today to inquire or order.