Flavored Whisky Drives Growth

Aug. 24, 2016

SALES GROWTH TO SAVOR

Spirits sales figures in 2015 were sweet, with supplier sales up 4.1% and volume up 2.3%, according to the Distilled Spirits Council. The numbers were more than just sweet, though. They were also tangy, tart and red hot, thanks to incredible growth among flavored whisky brands. According to Nielsen, North American Whisky drove 42% of 2015’s growth, with almost half of that growth coming from flavored whisky brands. 

“Younger consumers are embracing new expressions, particularly with flavored whiskey,” says Marina Velez, Beverage Information & Insights Group senior product manager for data and insights, adding “I think flavored whiskys will continue to rise.”

AN APPETITE FOR INNOVATION

Recent innovations like Crown Royal Regal Apple have demonstrated an interest among consumers for flavored whisky, and Crown Royal is delivering new products to capitalize on the trend. The next is Crown Royal Vanilla. This innovation infuses Crown Royal's signature smooth style with the rich aroma and taste of real Madagascar bourbon vanilla beans for a uniquely rich whisky experience. Breakthru Beverage is proud to bring our customers this sweet innovation in 2016, ready for sipping on its own or as part of a full cocktail menu this season. Watch the video to learn more about Crown Royal Vanilla and find out why your customers will love it.

Sources:
discus.org/distilledspiritsannualbriefing2015/
Nielsen XAOC L52 WE 5/21/16
Leading retailer shopper card data; 52 weeks ending 3/21/15
beveragedynamics.com/2016/04/18/the-2016-spirits-growth-brands-awards-top-sellers-and-market-trends/