Chief Sales Officer, Diageo & Moët Hennessy
As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s Chief Sales Officer for Diageo and Moët Hennessy. Julian oversees the portfolio's dedicated selling divisions across the Breakthru Beverage markets, and leads the company’s international affiliate, Breakthru Beverage Canada.
During his tenure with Breakthru Beverage and previously with Wirtz Beverage Julian held multiple positions most recently serving as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.
Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.
Senior Vice President
As Senior Vice President of Breakthru Beverage Canada, John Donohue oversees the sales execution of a 120+ dedicated sales force across Canada.
John is a tenured employee of Wirtz Beverage Illinois, serving from 2009 as Director of Trade Development for the Regal Division. In that role, he has successfully led the channel planning, pricing, and execution reporting for the Diageo portfolio across Illinois. Previously, he held various leadership positions within Diageo in business planning and strategy, regional marketing, and national customer marketing.
Regional Director (Quebec/Eastern region)
A key part of the Diageo Canada team for the past ten years, Martin Laverdure is knowledgeable on all aspects of the marketplace and Diageo portfolio. Most recently, he served as Regional Director overseeing total sales and supply process for Diageo Canada’s Mid-West territory.