President, South Region
Bob Drinon is Regional President of Breakthru Beverage Group’s South Region. His responsibilities include aligning market strategies between the company’s operations in Florida, South Carolina and Virginia. He also serves as President for Breakthru Beverage Florida.
Bob previously served as the President and CEO of Premier Beverage, Charmer Sunbelt Group’s Florida operation, since 2004. During his tenure at Premier Beverage, Bob held multiple leadership positions, including Executive Vice President, Managing Director and General Sales Manager.
His career in the beverage industry spans over 30 years, with the last 21 years spent working with the Charmer Sunbelt Group. Prior to that, he held positions at Blair Importers and Carillon Importers.
Bob is a member of the Florida Chamber of Commerce, Broward Workshop, and CEO Council Member of the Greater Fort Lauderdale Alliance. He is also an avid supporter of several charities including the Cystic Fibrosis Foundation, Junior Achievement, and Memorial Sloane Kettering Cancer Center.
He holds a Bachelor of Science degree in business from Arizona State University and an executive master's degree in business administration from Harvard University.
Dale F. Farino is the President of Breakthru Beverage Group in Virginia, formerly Associated Distributors, guiding the company’s operations throughout the Old Dominion State. As President, he implements the company’s overall goals and national vision in the region, aligning the corporate plans with the state’s unique business.
Dale is a veteran of the beverage industry as well as the United States Marine Corps, where he attained the rank of Captain and held several commands. Following his time in the Corps, he entered the beverage industry with the Coca-Cola Bottling Company of New York before moving on to serve as Director of Operations for Tidewater Wholesalers in Suffolk, VA.
After leaving Tidewater, Dale joined Associated Distributors as Operations Manager. He quickly moved into a leadership role as Vice President, Operations and Administration, and has also served as Executive Vice President Chief Operating Officer, Executive Vice President General Manager, and Chief Financial Officer.
Dale graduated from the University of Richmond with a degree in Economics.