Breakthru Beverage Virginia

Welcome To

Breakthru Beverage Virginia

Breakthru Beverage Virginia is a wholesaler and brokerage operation formerly known as Associated Distributors. Serving as the critical link between wine and spirits suppliers and retail outlets, the company was formed in 2006 when Sunbelt acquired a 50 percent interest in the company from its now former partners, the Rogers family.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage Group leadership team.

Bob Drinon

Bob Drinon

President, South Region

Bob Drinon is Regional President of Breakthru Beverage Group’s South Region.  His responsibilities include aligning market strategies between the company’s operations in Florida, South Carolina and Virginia.  He also serves as President for Breakthru Beverage Florida. 

Bob previously served as the President and CEO of Premier Beverage, Charmer Sunbelt Group’s Florida operation, since 2004. During his tenure at Premier Beverage, Bob held multiple leadership positions, including Executive Vice President, Managing Director and General Sales Manager.  

His career in the beverage industry spans over 30 years, with the last 21 years spent working with the Charmer Sunbelt Group. Prior to that, he held positions at Blair Importers and Carillon Importers.  

Bob is a member of the Florida Chamber of Commerce, Broward Workshop, and CEO Council Member of the Greater Fort Lauderdale Alliance.  He is also an avid supporter of several charities including the Cystic Fibrosis Foundation, Junior Achievement, and Memorial Sloane Kettering Cancer Center. 

He holds a Bachelor of Science degree in business from Arizona State University and an executive master's degree in business administration from Harvard University.


Dale Farino

Dale Farino

President, Virginia

Dale F. Farino is the President of Breakthru Beverage Group in Virginia, formerly Associated Distributors, guiding the company’s operations throughout the Old Dominion State. As President, he implements the company’s overall goals and national vision in the region, aligning the corporate plans with the state’s unique business.

Dale is a veteran of the beverage industry as well as the United States Marine Corps, where he attained the rank of Captain and held several commands. Following his time in the Corps, he entered the beverage industry with the Coca-Cola Bottling Company of New York before moving on to serve as Director of Operations for Tidewater Wholesalers in Suffolk, VA.

After leaving Tidewater, Dale joined Associated Distributors as Operations Manager. He quickly moved into a leadership role as Vice President, Operations and Administration, and has also served as Executive Vice President Chief Operating Officer, Executive Vice President General Manager, and Chief Financial Officer.

Dale graduated from the University of Richmond with a degree in Economics.

Ray Fields

Ray Fields
Executive Vice President Sales, Virginia

Bob Kovalcheck

Bob Kovalcheck
Vice President Distilled Spirits, Virginia

John Lohr

John Lohr
Vice President Analytics & Capabilities, Virginia

Michelle Whitfield

Michelle Whitfield
Senior Director Finance, Virginia

Rob Patton

Rob Patton
Senior Director Human Resources, Virginia

Scott Chesser

Scott Chesser
Director Operations, Virginia

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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