Brunch is big business—whether it’s on the restaurant patio or the breakfast nook at home—and Belvedere Vodka is elevating the home version of the meal to an art form through a new partnership with chef and wellness guru Candice Kumai.
The new joint campaign, “The Art of Brunch,” focuses on meeting the demand for brunchers looking to find cleaner, organic, less processed options for their meals. In it, Belvedere and Kumai illustrate together the many ways consumers can create their own delightful, unforgettable at-home brunches through the pairing of Kumai’s fresh ingredients and Belvedere's thoughtful, inspired cocktails
“Brunch is one of the most celebrated meals and we are very excited to collaborate with Candice Kumai again, whose approach to using natural ingredients aligns with ours,” said Carlos Zepeda, VP, Belvedere Vodka at Moët Hennessy USA. “Our newly launched chatbot platform will provide inspiration to home cooks and cocktail aficionados with specially curated recipes and tips.”
Ingredients for Success
Other than decades of distilling expertise, not much goes into Belvedere besides rye and water. That simple aesthetic helped the company and Kumai strike the right balance of ingredients in the company’s new line of brunch cocktail recipes. These recipes are expertly crafted to allow the spirit to shine. They are currently available at BelvedereVodka.com/The-Art-of-Brunch and with the assistance of Belvedere’s newly launched Chatbook, which gives consumers the opportunity to interact with Candice in order to discover her specific recipes and tips.
Consumers can go online right now to find out more about these six great cocktails:
THE BELVEDERE POLSKA MARY
A new take on the classic Bloody Mary — a savory mix of Belvedere Vodka, tomato juice, beetroot and spices. Pairs with Candice's miso avocado toast.
THE BELVEDERE BRUNCH BLISS
Combines sweet and tart flavors of lime juice, honey, bitters, and a kombucha float. Pairs with Candice's toasted almond sticky buns.
THE BELVEDERE SPICE OF LIFE
A savory cocktail with fresh squeezed carrot and lemon juice, ginger syrup, a touch of miso powder and garnished with a dash of chili flakes. Pairs with Candice's sweet potato pancakes.
THE BELVEDERE POMME HIGHBALL
Light and refreshing, with undertones of fresh citrus and apples. Pairs with Candice's fresh peach ginger cobbler.
THE BELVEDERE MORNING TWIST
A bold and energizing combination of coffee liqueur, ground nutmeg and coffee, with a blend of almond and hemp milk. Pairs with Candice's miso chocolate chip cookies.
THE BELVEDERE RUBIN
A light and refreshing summer drink with grapefruit and orange juices, a hint of green tea, vermouth and tonic water. Pairs with Candice's sundried tomato and mushroom frittata.
Kumai, the author of six best-selling cookbooks based on healthy eating, is excited to showcase some of her most impressive at-home brunch dishes through this campaign.
“I'm so excited to bring this brunch experience to life with Belvedere. One of the best ways to elevate a meal is with a proper beverage, and these cocktails—with real, fresh ingredients — pair perfectly with both my unique and classic brunch recipes! You'll love these new pairings that will amp up your taste buds and game in the kitchen,” Kumai said.
Reach out today to your Breakthru Beverage Sales Consultant to help set the table for big brunch sales this season and all year long with Belvedere Vodka.