FitVine Wine: Now Running with a New Logo

Dec. 23, 2019


Looking good, feeling good.

It’s not surprising how often those two go together, and our friends at FitVine Wine know that looking good is also an important part “tasting good.” FitVine Wine, the innovative creators of crisp, clean-tasting, lower sugar wines aimed at health-conscious consumers, are bolstering their connection to modern wine drinkers through their new logo and label.

Running Some New Ideas

Appearing soon on a shelf near you, the logo features a new, vibrant layout which accentuates FitVine Wine’s signature “running man” logo and the company’s ethos of celebrating healthy living. Indeed, the brand has long sought to help consumers "Live Your Fit," and this new logo provides businesses with one more tool to help them engage with consumers.

"Navigating the wine aisle can often be intimidating and overwhelming, so we wanted to create a new look and feel that is colorful, fun and approachable," said Tom Beaton, co-founder of FitVine Wine. Beaton sees a great opportunity for FitVine to solidify their reputation for quality, health-conscious wines, adding, "As we continue to grow our distribution nationwide and offer more varietals, this new brand architecture supports our evolution, while still offering the same low sugar, fewer sulfites and no flavor additives wine."

Fitting In With a Healthy Lifestyle

The new labels offers businesses one more opportunity to engage directly with consumers and spark a conversation about the brand. Not only are they savvy in terms of their overall style and look, FitVine Wine is known for its commitment to quality. Their grape-to-bottle philosophy means they take responsibility for each step of the journey. They source only the highest-quality, pesticide-free grapes from small farmers in California, according to the company, resulting in a rich variety of red and white wines. In addition, these wines contain less than 1 gram of sugar per liter and low sulfites for easy integration into many diets, including keto, paleo and celiac. 

Breakthru Beverage Group is thrilled to be working with FitVine Wine to bring high-quality wine to health-focused consumers in your area. Call your Sales Consultant today to find out more and place your order for FitVine Wine.

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