Laverne Cox Enjoys ‘Not So Silent Nights’ in New Smirnoff Ad Campaign

Nov. 19, 2019

Laverne Cox holding Smirnoff cocktails at party


For businesses, the holiday season starts earlier and earlier each year. But this year’s rush to the holidays brings with it a delightful, endearing, and engaging ad campaign for Smirnoff Vodka from Emmy-nominated actress and advocate Laverne Cox.

The Holiday campaign, which engages consumers with content across TV, digital and social, features the always-charming Cox as she mingles and jingles through a festive, “tastefully decorated” party where Smirnoff Vodka winds up stealing the show.

The party features Smirnoff in a few unusual ways, such as a festive Holiday tree made of Smirnoff No. 21 green apple martinis, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, and more, all made possible in part by Laverne Cox’s endless enthusiasm for Smirnoff—and holiday parties.

Make it Special

The holiday season is all about joy, and it shows in this heartwarming campaign. For star Laverne Cox, the holly-jolly spirit started on day one. “Working with Smirnoff is just a joy,” Cox said in a recent statement from the company. “I love how they're always upping their game, making each campaign more creative and unexpected than the last, so coming to set is always such a fun experience. Smirnoff is my go-to for the Holiday season because they have something for everyone, whether you're stuffing stockings and wrapping gifts or bringing party favors to a fabulous soiree.”

Longtime Smirnoff fans will remember that Cox has previously worked with the brand in a different campaign. In 2018, she served as part of the "Welcome to the Fun%" Smirnoff campaign with Ted Danson, which celebrated high-quality, yet affordable, vodka for all. She also won praise for the "Welcome Home" Pride campaign earlier this year to welcome the LGBTQIA+ community to New York for global Pride celebrations.

Holiday Ad-Venture

As with all her endeavors, Cox delivers a series of ads that are a joy to behold. Like the most amazing person at the most amazing holiday party, Cox is a fabulous focal point for the viewer, establishing a holiday ethos for consumers to aspire to for the season. 


Keep in mind that this ad is only one part of the fun, with more videos and interactives coming down the pipe throughout the season. We are thrilled, again, to be partnering with Smirnoff and Laverne Cox to share this engaging campaign with our customers. 

Talk to your Breakthru Sales Consultant today about getting ready for the holidays with Smirnoff and find out more about ways your business can leverage campaigns like this for more sales this season.

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