E. & J. Gallo Winery’s Three-Point Shot at BIG3 Basketball

Aug. 15, 2019

Maintaining a proper balance of electrolytes in your body is important, especially when sports are involved. However, when it comes to watching sports, taste and luxury come more into play, like the recently announced deal struck between E&J Brandy, the world's most popular American brandy, and BIG3, the premier worldwide 3-on-3 basketball league, founded by multi-talented entertainer and entrepreneur, Ice Cube, along with entertainment executive Jeff Kwatinetz.

Gallo’s beloved E&J Brandy will be the official brandy of the league, putting it into direct contact with a sizable cohort of young, urban, LDA consumers.

Go BIG(3) or Go Home

"BIG3 basketball is bringing the fire and intensity on the court,” said league co-founder Ice Cube in a recent statement, “and we only want to be associated with the best off the court. So, we're excited to have E&J Brandy as our partner for the 2019 season to help bring our fan experience to the next level. Both BIG3 and E&J Brandy are game-changers in their respective fields, so this collaboration was a no-brainer."

Leadership at Gallo is equally excited about this team-up. According to Britt West, Vice President General Manager for E&J Gallo, the company is "thrilled to be named the official spirit of BIG3 in its third season,” and they look forward to a long-term partnership.

Nothing But Net-Positive Exposure

Gallo has good reason to look forward to tip-off with BIG3, as each game will put the brand in the living rooms of fans coast-to-coast who follow the games on CBS, CBS Sports Network, or CBS All Access. And while fans enjoy the games, Gallo has a new cocktail recipe for them to sip through the action.

"E&J and Cola"


1.5 parts E&J VS or VSOP Brandy

4.5 parts cola

Garnish with lime wedge

Directions: Mix ingredients together in a tall cooler glass, then garnish with a lime wedge.

Breakthru is excited to support E&J Gallo in this fast-break-ing partnership. Talk to your Breakthru Sales Consultant about how your business can beat the buzzer with the full E&J Gallo portfolio.

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