Breakthru Beverage Group Launches Craft Beer in South Carolina
Feb. 27, 2017
Ridgeway, South Carolina – Breakthru Beverage South Carolina announced today it will introduce select craft beers to its portfolio, beginning with Louisville-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace.
“We’re thrilled to be entering the craft beer space and Goodwood Brewing Co. is the perfect brand to align ourselves with and establish Breakthru’s craft beer presence in South Carolina,” said Sean O’Connor, President of Breakthru Beverage South Carolina. “Goodwood’s unique brewing process and flavor profile fit perfectly within our portfolio that includes some of the most eclectic, sought-after and best-tasting beverages in the region, and will enable us to better service our customer and consumer demands while becoming a TBA solution in the state.”
Goodwood’s brewing philosophy pays homage to Kentucky’s distilling legacy. All Goodwood beers begin with limestone water, which guides the fermentation process and allows it to achieve its distinct taste profile. To finish, Goodwood beers are wood-seasoned on poplar, oak, ash and other woods, or in reclaimed oak casks once used to house wine, brandy and Kentucky bourbon.
"By adding some additional wood-touched beers (Spruce Tip IPA and Hemp Gose) to our core lineup and with our second brewery coming soon, we’re finally in a position to bring our wood-touched and barrel-aged brews to new customers in new states. We are excited to partner with Breakthru South Carolina to add The Palmetto State to our footprint,” said Goodwood CEO, Ted Mitzlaff.
“Across the country, craft beer is a growing segment of our business,” said Kevin Roberts, Executive Vice President Sales & Marketing of Breakthru Beverage Group. “While spirits and wine account for the majority of our national portfolio, we remain steadfast on growing all businesses to meet new demands. Introducing craft beer to our operations in South Carolina is a pivotal moment for Breakthru, and we look forward to expanding upon our already strong portfolio.”
Beginning in March, Breakthru will offer Goodwood’s Louisville Lager and Spruce Tip IPA in 12oz cans and Walnut Browne Ale, Bourbon Barrel Ale and Bourbon Barrel Stout in 12oz bottles to the South Carolina market. Each will be available in draft kegs as well.
About Breakthru Beverage Group
Breakthru Beverage was formed by joining substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group. The company employs more than 7,000 associates and has operations across the U.S. and Canada. For more information, visit www.BreakthruBev.com
About Goodwood Brewing Co.
Goodwood Brewing is a production brewery located in the heart of downtown Louisville. The brewery is dedicated to making beers that have been touched by wood; whether in reclaimed oak casks once used to house bourbon, red wine, and brandy or seasoned on oak, poplar or ash. Goodwood's "shade-grown beers" are all touched by the natural gradations of reclaimed casks and other wood types for flavorful expressions that are unique to Goodwood. Just like the bourbon Kentucky is famous for, all of Goodwood's beers begin with limestone water. The gents behind Goodwood are some of Louisville's longest-serving brewing veterans, running production breweries since 2001.