New Products & Innovations

Diageo’s Spring Flavors

Diageo Spring Roundup Header

Mar. 29, 2023

This season, our friends at Diageo have brought together an amazing array of innovations and special editions to delight and amaze your customers. From coffee liqueur to tropical treats, there’s no shortage of exciting new spirits for your business to leverage.

 Four bottles from Diageo Spring Flavors collection next to food

From Speyside to Seaside: Buchanan’s Pineapple

We are proud to announce that the first innovation from Buchanan’s Blended Scotch Whisky is the incredible Buchanan’s Pineapple. This delicious spirit pairs the smooth taste of Buchanan’s with the natural flavor of its most popular mixing partner – pineapple – into an ideal Scotch for elevated cocktails or enjoying on its own. A taste of this spirit reveals notes of light caramel and vanilla, juicy pineapple, and a bright, zesty citrus finish. 

“For years, Buchanan’s has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor,” said Joyce He, Director of Buchanan’s Whisky. “With Buchanan’s Pineapple, we are combining one of the most beloved flavors in Hispanic culture with the same distinct smoothness from the House of Buchanan’s people have enjoyed for more than 130 years.”

Buchanan’s is supporting the launch with “It’s Piña,” a multi-media campaign that celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family, according to Buchanan’s. “It’s Piña” also features original music by Venezuelan-Dominican producer Napoles. Connect with us to find out how your business can tap into this campaign to drive sales.

Bottle of Buchanan's Pineapple Scotch surrounded by food and cocktails against a yellow wall with a plant hanging in the left corner

Smirnoff Blue Raspberry Lemonade is a Sweet Addition

Arriving in a bright blue bottle adorned with palm trees, Smirnoff Blue Raspberry Lemonade is a spirit with a tropical attitude. Aside from its eye-catching package and rich blue color, Smirnoff Blue raspberry Lemonade delivers a bright blue raspberry aroma mixed with the unmistakable taste of cotton candy and zesty lemonade. This delightful innovation balances tart and sweet in a single spirit that is equally delicious as the base of a bright cocktail, mixed with club soda, or sipped on its own over ice and paired with a generous helping of nostalgia.

Three bottles of Smirnoff Vodka sitting on a table surrounded by cocktails. The wall in the back is yellow and a palm leaf can be seen

Mr Black has the Hottest Cold Brew Coffee Liqueur

Launched in 2013, and purchased by Diageo in 2022, Mr Black is the brainchild of designer Tom Baker and award-winning distiller, Philip Moore, who have successfully melded global coffee culture and the world of spirits and cocktails with their beloved coffee liqueur Mr Black.

This unique spirit is the ideal starting point for cocktails like the espresso martini and coffee old fashioned. The secret to Mr Black’s incredible appeal starts with the meticulous sourcing of beans and bespoke roasting to draw out the beans’ particular flavor, creating the premium liqueur with a delicious and rich coffee taste for cocktail lovers.

Tom Baker, Co-founder of Mr Black said, “Coffee is more than just a drink – it’s a culture, ritual, obsession, aesthetic, experience, tradition and a community. We created Mr Black to embody that culture and inspire people to take their love of coffee into their evening drinks.”

Spike your Sales: Vita Coco Spiked with Captain Morgan

The Captain has a new first mate, Vita Coco, and they’re launching a new fleet of tropical tasting, ready-to-drink (RTD) canned cocktails. Vita Coco Spiked with Captain Morgan is now available in three iconic rum-based cocktails: Piña Colada, Strawberry Daiquiri and Lime Mojito. Each is best served cold, straight from the can.

“There’s a point every year when people are ready to kick winter to the curb, and Vita Coco Spiked with Captain Morgan delivers the taste of the tropics that are synonymous with the fun of warmer days. And that’s what this collab is all about — keeping the spirit of summer going year-round,” said Anne Nosko, vice president of Captain Morgan.

Mike Kirban, executive chairman and co-founder of The Vita Coco Co., added, “Everywhere you go in the tropics, people are mixing their favorite spirit with coconut water. Today, I am excited that Vita Coco Spiked with Captain Morgan is bringing the tropics to backyards and refrigerators everywhere. With as little effort as popping open a can, friends can gather at home and enjoy a coconut water cocktail that tastes as good as what they’d get on an epic vacation."

Three cans of Vita Coco against a blue background sitting atop of ice and fruit

Don Julio Thinks Pink with Rosado

Don Julio has always paired well with luxury, and now the brand is doubling down with Tequila Don Julio Rosado, an exquisite Reposado tequila that's aged at least four months in Ruby Port wine casks to impart a light fruit finish and delicate pink hue. This new expression will be a permanent addition to the brand's portfolio alongside its tequilas such as the iconic Tequila Don Julio 1942 and Ultima Reserva.

"At Tequila Don Julio we strive to evolve our flavor profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers," says Christina Choi, Senior Vice President of Tequila for Diageo North America. "We are thrilled to continue the brand's legacy of exceptional innovation and luxury tequila leadership with the release of Tequila Don Julio Rosado. Most people enjoy luxury tequila in the evening – with Rosado, we are enticing people to call up their friends to enjoy a luxury tequila drinking experience during the daytime with a delicious Rosado cocktail and a fabulous elevated vibe."

Aged in Ruby Port wine casks from the Douro region of Portugal, Tequila Don Julio Rosado is a tequila with a pink color as well as notes of creamy strawberry, ripe raspberry, dried plum, roasted caramel, and a touch of rich cocoa, which blends into a unique and deliciously smooth tequila. To support Rosado, Don Julio is unleashing a new creative campaign to lure tequila lovers into the fantastical Rosado world.

At the center of the campaign is a film directed by celebrated Ukrainian Filmmaker Tanu Muiño, which is all about bringing the night to the day. A night out is designed to stimulate our senses — with music, lights, fashion, and vibes. In this campaign, the brand built a world where the feelings you get from the most extravagant night out are brought to life in the daytime.

Filmmaker Tanu Muiño who brings an unparalleled love for her craft to the film shares, "I was thrilled to partner with Tequila Don Julio on this ambitious new campaign. They gave me such artistic freedom, allowing me to draw inspiration from architecture, bold artists that have influenced me along my creative journey and so much more. The world that we created for the new Tequila Don Julio Rosado is striking and colorful. It was a great experience being able to push boundaries and make something so original together."

Don Julio Rosado in center of screen sitting atop a ledge with the sunset over water in the background. A glass is next to the bottle.


Connect with us to find out how this campaign can be a win for your business, or to order any of these exciting spirits.