A Tito’s Love Story

Jan. 31, 2019


If you could distill Breakthru Beverage Group’s guiding philosophy, it would be a commitment to our stakeholders—suppliers, customers, associates, shareholders and community—to work toward making a positive difference in the communities we serve, and the nation at large. One of the key ways we achieve that goal is through partnerships with many of the leading charities and non-profit organizations, nationwide. We also support the efforts of our supplier partners who take on a similar responsibility to help local organizations in their good works.

So it’s no surprise that we at Breakthru are overjoyed to learn that Tito’s Homemade Vodka, the nation’s premier craft vodka, has launched a new “Love, Tito’s” campaign to highlight and support a veritable cavalcade of community organizations. Our partners at Tito’s are amplifying their campaign, and the programs they are supporting, through an intense social media campaign designed to reach modern, socially aware consumers who may not already be familiar with Tito’s good works and great product.

Over at the Love Tito’s website, our partners have highlighted some of the organizations they work with, explaining what they do, why it is so important, how Tito’s helps to support them, and ways for consumers to get involved, too. Some of the organizations are hyper-local, like their support for the Susan G. Komen Foundation in Chicago or nationwide, like Soldier’s Angels, a volunteer organization dedicated to supporting members of the armed forces at home and abroad.

And of course, all of these efforts benefit from the incredible digital, promotional powerhouse that is Tito’s social media operation and overall digital engagement. Tito’s knows how to reach consumers with their message, whether it is how Tito’s produces an incredible, affordable, world-class vodka right here in America, or to let consumers know how they can help their neighbors rebuild after a natural disaster. We congratulate Tito’s on their great work, and for the ways they are empowering others to make positive contributions to their own communities.

We are proud to partner with Fifth Generation to bring Tito’s Handmade Vodka to businesses just like yours. Reach out to your Breakthru Sales Consultant today to add to your Tito’s order, and let your customers know about all the great work Tito’s is doing to improve communities just like yours.

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