"For the last 21 years, we’ve been fortunate to witness the power one person can have in their community,” said Nicole Portwood, VP of Brand Marketing, Tito’s Handmade Vodka. "We knew Imgur was the perfect platform to launch this project and inspire more people to spread the love in their own communities.”
Taking a Wide-Angle View
In addition to Project Stardust, Tito’s is also hard at work on other projects to improve communities throughout the U.S. Last month, Tito’s and the Cleveland Cavaliers
raised $20,000 for cancer research. The donation came about thanks to Tito’s support for the
Assists for a Cure program, through which Tito’s agreed to donate $10 for every assist made by the Cavaliers and Cleveland Monsters this past season. Donations went to
Flashes of Hope to help in the search for a cure for childhood cancer. According to a statement by the team, Tito’s delivered on their promise on April 18, handing over a check for $22,430 at the Cavalier’s home playoff game. Courtney Koenig, Tito’s Ohio Area Manager, presented the check to Lisa Cencula, Chief Marketing Officer at Flashes of Hope. Together, the two teams combined for a total of 2,243 assists in the season.
Tito’s was also on the ground in Massachusetts recently, supporting
Clear Path for Veterans at a fundraising event for their initiative matching veterans with trained service dogs. Their
Dogs 2 Vets program places trained emotional support dogs with veterans who experienced post-traumatic stress disorder and/or military sexual trauma, helping veterans to adjust and reintegrate into civilian life after their service. According to reports from
The Sentinel & Enterprise, Tito’s donated $10,000 to the organization.
It’s no surprise that events like this help to raise the profile of Tito’s Handmade Vodka nationwide, but they also reflect the company’s commitment to being a positive force in the community, a commitment which we at Breakthru share. We are proud to bring Tito’s to your business. Talk to your Breakthru Sales Consultant about how to leverage Tito’s reputation for quality and care to help your business grow.