Mindy Kaling’s New Go-To Wine: Barefoot Wine-To-Go

7/30/2019

Our friends at Barefoot are always working hard to figure out new and exciting ways to improve the experience for wine consumers, and with a little help from multi-talented cultural influencer Mindy Kaling, they’re rolling out the company’s latest and greatest gift to consumers: Barefoot Wine-To-Go.

Wine Where You Want It

Barefoot Wine-To-Go’s take on the beloved tetra-pack is a next step in both portability and preservation. Each unit includes three glasses of Barefoot’s beloved wine--in the consumer’s choice of Moscato, Rosé, Pinot Grigio, or Chardonnay varietals--in a shatter-proof, screw-topped package that is perfect for picnics, parties, BYOB restaurants, or any other situation where consumers would normally enjoy having Barefoot on hand this summer, and all year long.

"At Barefoot, we love to give people new ways to enjoy wine, and Barefoot Wine-To-Go fits perfectly with that idea," said Anna Bell, Vice President of Marketing at Barefoot. 

This convenient new container is resealable, requires no special opener, and is ideally suited for sharing with friends. Whether consumers are pouring glasses or sipping straight from the container, Wine-To-Go is a welcome addition to any gathering or summer celebration. In addition, Barefoot has spruced up the packaging with bright colors and playful patterns, such as palm trees and flamingos, making Wine-To-Go an Instagram-worthy part of the party.

A Mindy State of Mind

To let consumers know about this new development, Barefoot has enlisted the aid of beloved TV icon, author, and comedic genius Mindy Kaling to star in a series of short videos promoting Wine-To-Go. Kaling draws upon her charm and charisma to demonstrate how Wine-To-Go makes it easier to enjoy a morning at the nail salon with your girls, an afternoon picnicking in the park with friends, and an evening hobnobbing with A-listers at an awards show.

The full series of videos is on Barefoot’s YouTube channel, or you can watch the individual videos here:

 

Share these with your own customers, and let them know that this new, convenient way to enjoy wine is finally within reach. Talk to your Breakthru Sales Consultant about how Barefoot Wine-To-Go can take your business places.

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