Squeeze the Grapefruit Trend with Smirnoff Ruby Red Grapefruit Vodka

Jan. 10, 2015

Grapefruit is making a stir on and off premise, Revitalizing the Citrus Segment and Smirnoff is well positioned to capitalize on the grapefruit flavor trend.

• +15% Growth in Alcohol Beverage Ingredients on Restaurant Menus3
• +19% Growth in Grapefruit Flavored Spirits Off Premise1
• Grapefruit is the 3rd Largest Growing Flavor in Vodka1
• Smirnoff Ruby Red Grapefruit is uniquely propositioned with 95% of Grapefruit Vodka Sales are in the $17+ Price Tiers3
• Smirnoff customers are Loyal with less than 20% of Smirnoff Shoppers Trade Up to higher Price Flavors2
• Smirnoff is the #1 Flavored Vodka Specialty Brand, 30% larger than next competitor
• Fruit Infused cocktails are top trend in restaurants1 . Smirnoff Taste profile is highly mixable.
  
  

Source: 1 — Nielsen Total US XAOC + Liquor 52 W/e Aug 16 2014 2. Kantar Research 2013 3. Technomic MenuMonitor Q1 2013 vs. Q1 2014

Contact your Wirtz Beverage Sales Consultant today to offer Smirnoff Ruby Red Grapefruit to your customers.