Lolla Watch: What the Sponsoring Brands Will be Serving your Customers

Jul. 28, 2015

Aligning your business with the brands making a big splash at major music festivals creates unique selling opportunities for your establishment.

This year, Wirtz Beverage Illinois is the proud distributor of four brands who are official sponsors of Chicago’s biggest music festival of the year: Lollapalooza. With an estimated 300,000 annual attendees, your customers will be coming in contact with these brands and sharing their interactions on social media. 

Here’s a look at the official cocktails and products that Bacardi, Jack Daniel’s and Tito’s Handmade Vodka will be serving on-site in the festival’s elite lounges and VIP tents. Red Bull also has a major presence at the fest both on site and off. Red Bull, Red Bull Sugar Free, and the Edition will be sold throughout the festival grounds and those who cannot attend can livestream the sets on Red Bull TV.  

Consider featuring these recipes to cater to the post-festival crowd!

TITO'S AND SODA

1 part Tito's Handmade Vodka, 2 parts soda water, lime wedge

TITO'S MULE

1 part Tito's Handmade Vodka, 2 parts ginger beer

JACK DANIEL'S AND GINGER

1 part Jack Daniel's Old No. 7, 3 parts ginger ale, lime wedge

LOLLA LEMONADE

1 part Jack Daniel's Tennessee Honey, 1 part lemonade,

2 parts iced tea, lemon wedge and sprig of mint

PEACH TEA COLLINS

1.5 oz. Bombay Sapphire Gin, 3/4 oz. fresh lemon juice, .5 oz. simple syrup,
1.5 oz. peach iced tea, peach slice and lemon twist

ULTIMATE GIN & TONIC
2 oz. Bombay Sapphire, 4 oz. tonic water, 2 fresh lime wedges

CUBA LIBRE

1 part BACARDÍ Gold, 2 parts cola, 2 lime wedges

BACARDÍ LIMÓNADE

1 part BACARDÍ Limon, 3 parts lemonade, lemon wedge