Yes You Can Sell Good Wine in a Can
Jul. 23, 2015
There is a lot to love about wineries that think outside of the bottle. Aluminum cans stack easier in fridges and coolers, freeing up valuable space. In addition, cans chill quicker and more efficiently than glass bottles, meaning that on-the-go consumers looking for an immediate addition to a tailgate, BBQ, or party can enjoy a perfectly cold beverage quicker.
In recent years, more winemakers have jumped on the can band wagon, a movement that just a decade ago was virtually unprecedented. However, in recently years, due in part to the modern wine consumer's much talked about interest in approachable wines, the institution of bottled, corked wine has been challenged. From a longer shelf life to sustainable selling points, here are three reasons why it makes sense to bring more cans into your business.
1) More Liquid, Less Space
Compact and easily stackable, canned wine is a space saver on both store shelves and in the cooler. The shorter, slimmer packaging allows merchandisers to stack most canned products two-high, versus just one 6-pack of beer or a flat of wine bottles.
The smaller footprint also means that more product can be put directly into the cooler, which becomes more important as temperatures rise in the summer.
2) Made to Travel
There are a lot of occasions where cans are preferable to glass bottles. Summer hot spots like concert venues, parks and beaches are notoriously anti-glass and if you're only stocking glass bottles of wine, then you are missing a tremendous sales opportunity.
3) Sustainable
Although aluminum is more energy intensive to produce, it requires less material than glass bottles. In a recent story by Fast Company, one wine producer stated that 40% of costs associated with production was saved through the use of cans instead of traditional bottles. More and more, consumers are making purchase decisions that align with their environmental concerns.
Beat the summer heat: contact your Sales Consultant to explore canned wine options like The Infinite Monkey Theorem Urban Wines.