Put on Rose-Colored Glasses with SVEDKA Rosé

3/1/2019

 

SVEDKA Vodka is the number-one imported vodka in the United States — and it’s already synonymous with consumer-favorite flavors as Mango Pineapple, Strawberry Lemonade, Blue Raspberry, and many more.

Now they’ve done it again, blending their smooth, delicious vodka with bright, engaging rosé wine in a 95% to 5% mixture, creating a 60-proof infused vodka perfect for sipping or for elevating beloved cocktails.

 

Another Bold Move from SVEDKA

Carl Evans, SVEDKA Vodka’s vice president of brand marketing, recently broke the news about this bold innovation, saying that “SVEDKA is synonymous with breaking the mold in the vodka category and spearheading bold flavors that spark trends.”

He added, “approaching the spring and summer months, we’re excited to launch SVEDKA Rosé, which aims to give both vodka and rosé fans a fresh take on their favorite drink. Its daring personality will come to life through an integrated national marketing effort that complements the brand’s ‘Bring Your Own Spirit’ platform, that debuted nationally in December 2018.”

That brand campaign, aimed directly at LDA millennial consumers, features irreverent content with engaging taglines, such as “Vodka with a Wine Fetish,” and “Not Wine, Not Sorry.” The ads began appearing online and in print in January, laying the groundwork for consumer awareness of the innovation.

 

A Rosé-y Outlook

In addition to the nationwide marketing push, SVEDKA Rosé brings an amazing drinking experience to consumers, with a vibrant fruit aroma and the mouthwatering flavors of strawberry and pineapple. The liquid is also complemented by notes of hibiscus that blend with rosé wine, creating a bold-yet-balanced twist on the adored wine varietal. And this is the first flavor that SVEDKA will introduce in a clear glass bottle, so as to showcase the signature pink liquid. Rose gold accents further reinforce the product’s sweet and striking flavor and bold personality.

Call your Breakthru Sales Consultant today to make sure your business is taking advantage of consumer demand for this innovation, and to find out how SVEDKA can help make sure your business is getting the most out of vodka.

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