Harpoon Wins over Active Consumers

Feb. 26, 2019


Life is full of personal victories which need recognition, and our friends at Harpoon have created Rec. League Hazy Pale Ale, their answer to the question “what beer pairs will with a 10K run?” 

Harpoon Rec. League is a unique, hoppy, hazy pale ale which delivers a taste that is the perfect centerpiece for a celebration of life’s little victories—or the biggest.

Harpoon Hits the Mark

Harpoon Brewery has a long, deserved reputation for making quality craft beers, and they start with high-quality ingredients, as well as those ingredients which are found “outside the box.” Rec. League calls upon all of Harpoon’s brewing expertise, starting with the incorporation of unique ingredients like buckwheat kasha, which provides important minerals and B vitamins, chia seeds that are high in fiber, Omega-3 fatty acids and antioxidants, and Mediterranean sea salt that offers a powerful source of electrolytes.

According to Harpoon, Rec. League is ideal “for all the times you want flavor and need drinkability,” adding that the brew “is a game-changer.” 

A Moving Target

Tom Graham, Innovation Brewer at Harpoon Brewery, and mastermind behind Rec. League, said "fans of Harpoon do more than drink beer—they're running races, working out with friends, and hitting the slopes.” He added, “we wanted to make a beer that celebrates and complements this active lifestyle."

According to Harpoon, Rec. League their most refreshing pale ale yet. Described as “a light and crispy, yet characteristically hoppy beer,” the resulting beer is thirst-quenching and refreshing. What’s more, Rec. League, at 120 calories, is providing active consumers with a new lower-calorie option that doesn't sacrifice flavor.

Harpoon Rec. League is available now for businesses looking to add something refreshing and unique to the menu. Talk to your Breakthru Sales Consultant to place your order and to leverage Rec. League for even greater sales this year.

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