Peek into the future through rosé-colored glasses

2/7/2017

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Valentine’s Day is the perfect time to start experimenting with the various styles of rosé, but it doesn’t stop there. Kimberly Unterreiner, Breakthru South Carolina On-Premise Division Manager, highlights three ways you can expect to see rosé rise in 2017: 

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Wine suppliers are thinking outside of the bottle when it comes to packaging, and it’s no different with rosé. “Rosé has grown popular among the wineries that are producing keg wine – meant to drink fresh, which is the perfect application to pour rosé,” says Unterreiner. Rosé is also now being sold in a variety of ways including cans, magnums, boxed wine and half bottles. 

Unterreiner predicts that bars and restaurants will allot more space on their wine lists for rosés this year. “Instead of only offering one or two selections like Chardonnay or Pinot Noir, I believe we will start seeing wine lists that devote a section of their list to rosés offered year-round.”

Unterreiner also says to look out for consumers who are starting to swing upwards on price points for rosé. “Like Pinot Grigio and Pinot Noir, we will see customers making a bigger investment now that they trust the style and are familiar with rosé.”

 

Make sure you’re well-stocked on the popular pink wine. Talk to your Breakthru Sales Consultant today about our rosé portfolio. 

 

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