In the Black with the Red: Cabernet Sauvignon

Jul. 5, 2016

This year’s growth of Cabernet Sauvignon is a compelling narrative for the wine industry. The popular French grape’s booming volume grew 39.7% in the last year.* Wine buying trends shows that Cabernet Sauvignon is listed among the top varietals for not just volume change, but also value.**

Cabernet Sauvignon’s rising stature within the industry is just one of the reasons behind the wine category’s continued success in sales. Overall, U.S. consumers spent $32 billion last year on wine, up .02% from the previous year, to secure 14.9% of the alcohol market share.*** A slice into the numbers reveals a reason behind the increasing wine intake: over the last 15 years, the number of high frequency wine drinkers - those who have wine daily or multiple times per week - has nearly doubled.***

The oenophiles have spoken. Let these Cabs drive your revenue this summer!

Need a refresh on Cabernet Sauvignon? Educate your customers.

*US IRI-MULO, 52 weeks ending 4/17/16)

** https://lizthachmw.com/2016/02/06/state-of-the-us-wine-industry-in-2016-trends-and-statistics/

*** http://beveragedynamics.com/2016/01/26/9-trends-driving-wine-sales-in-2016/