Breakthru Beverage Group Earns Honorable Mention at PR Daily’s Digital PR & Social Media Awards

7/25/2017

Breakthru Beverage in the News

Here’s some more dram good news for Breakthru Beverage Group.

 

The 2017 PR Daily’s Digital PR & Social Media Awards has awarded Breakthru Beverage Group with an honorable mention for best email marketing campaign. This marks the second time this year that Breakthru has earned recognition for its email marketing efforts, previously earning a second place finish for most original email campaign at the Digiday Awards.

 

Dram Good Scotch” was a December 2016 Breakthru content marketing campaign designed to help our customers take advantage of a yearly tradition in the spirits industry–strong December Scotch sales. The gifting season is good to Scotch, and Breakthru anticipated an even bigger December as this spirit category enjoyed rising sales in 2016 (nearly 10% growth in sales*).

 

Congratulations to the Integrated Marketing & Communications team on their continued success in crafting an innovative approach to custom content that is trending with the beverage industry.

 

*Nielsen Statistics

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