Louis XIII is one of the world’s oldest spirits brands, but one which has always taken a long view. Each bottle of Louis XIII contains Cognac that is at least 100 years old, the culmination of painstaking work by generations of distillers. So it is no surprise to find the iconic distiller embracing cutting-edge technology in order to deliver a richer, deeper, more meaningful experience for those lucky enough to own a bottle of Louis XIII.
Beginning in February of next year, each decanter of Louis XIII will include an integrated NFC (near-field communication) chip in the cork that grants the owner direct access to a wealth of exclusive content, offers, perks, and privileges through the Louis XIII Society.
The unique decanter number serves as a virtual key for the owner, opening the door to this incredible private club, which offers bespoke services such as customized decanter engraving, pre-releases of limited editions, contact with a Louis XIII Personal Advisor for private tastings and ultimate experiences, and an invitation to network with Louis XIII Cognac connoisseurs registered all over the world, according to a statement from the company. In addition, the Louis XIII Smart Decanter will bring added services to clients allowing them to customize gifting messages that will appear when recipients scan their decanter.
"Every Louis XIII decanter will feature this smart solution worldwide,” said Ludovic du Plessis, Louis XIII Global Executive Director. “At Louis XIII, we place clients at the very heart of everything we do, striving to offer them always the best experiences," he added.
Talk to your Breakthru Sales Consultant to learn more about how this innovation will add even greater value to Louis XIII and how your business can leverage this unique blend of technology and artistry.