Rémy Martin and Don C Create "Just Rémy" Collection



Fans of Rémy Martin Cognac have a new reason to rejoice this season, thanks to artist and streetwear designer Don C’s new “Just Rémy” collection. Together, these two creative forces are taking the splendor of Rémy Martin to the next level through a capsule collection of luxury basketball essentials. Don C and Rémy Martin kicked off their collaboration with a special edition bottle of Rémy Martin 1738 Accord Royal. The bottle, which helped drive consumer anticipation for the capsule collection, was served up in a custom 1738 Sneaker Box, adorned with a snakeskin print and a pair of “Just Rémy” sneaker shoelaces.

The “Just Rémy” collection started with a limited edition Rémy Martin cap, made with python, lambskin leather and gold hardware.

The hat is adorned with a vintage Rémy Martin logo. Don C explains his decision to start with a throwback, and how it relates to his own brand, Just Don, on the Rémy Martin website, saying "I always try to communicate how I’m inspired by heritage. This is a mark Rémy used in the ’80s and ’90s. The era that inspired Just Don. I’m hyped to bring it [to] the forefront.”


Just Don is Don C’s personal brand, which is greatly influenced by his own involvement in hip hop. As a friend and frequent contributor to Kanye West, among other recording artists, Don C has an insider’s perspective on the ever-evolving fashion and style behind hip hop, and his collection will undoubtedly pair that cutting-edge aesthetic with Rémy Martin’s timeless elegance.



Visit the Rémy Martin website to learn more about this collection, and talk to your Breakthru Sales Consultant about how your business can build on the great work from Don C and Rémy Martin.


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