The hits keep coming with Hennessy and Canelo Álvarez



Pound for pound, Canelo Álvarez may be the best fighter in the ring today, and our partners at Hennessy Cognac are toasting his latest triumph: the WBA Super Middleweight World Title. On Dec. 15, Álvarez scored a round three victory over underdog Rocky Fielding, joining a small brotherhood of Mexican fighters who hold titles in three different divisions. To celebrate Álvarez’s achievement, and all he has done to embody the “never stop, never settle” ethos, Hennessy unveiled a special cocktail, the Hennessy V.S.O.P Privilège Glitter & Gold.

2 oz Hennessy V.S.O.P Privilège
1/4 clove honey syrup
1/4 lemon juice
1 dash ginger bitters
Honey clove syrup

Garnish: Gold leaf

Directions: Add all ingredients to a mixing glass with ice and stir to chill. Strain into a coupe glass and garnish with a gold leaf

Hennessy’s partnership with Álvarez, and the greater roster of fighters at Oscar De La Hoya’s Golden Boy Promotions, is now in its second year of collaboration and outreach to Latinx consumers and boxing fans nationwide. Álvarez’s Dec. 15 bout was also attended by high-profile Hennessy partners A$AP Ferg, who earlier this year partnered with Hennessy to release an exclusive track celebrating family, appropriately titled “Family,” and fashion designer Kerby Jean-Raymond, the creative force behind a collection honoring Hennessy's latest "Wild Rabbit" icon, cycling champion Marshall "Major" Taylor.

Hennessy continues to find new and nimble ways to share its brand message with consumers throughout the country, and your business can leverage their work into increased sales with our help. Talk to your Breakthru Sales Consultant about how to grow your business with Hennessy Cognac.

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