Breakthru Honored at 2017 Golden Bars

Aug. 1, 2017

Breakthru Beverage and Diageo Spirits both believe in celebrating our successes, and at the 2017 Golden Bars Awards in Las Vegas this week we honor excellence in sales over the last year. At a gala awards ceremony Monday night, Diageo singled out the state teams that moved the needle the farthest in FY17, honoring achievements across the industry. We are proud to say that Breakthru Beverage United Division teams took home five awards Monday night, winning approximately one-third of the total awards.



After a video introduction by Jimmy Kimmel, which included a special call out to our own Matt Wind and his recent promotion, the United Division team of Breakthru Beverage Colorado kicked off the night by winning the first award: Multi-Cultural Excellence.




Breakthru continued to have a strong showing, as the United Division teams from Maryland and Washington DC took home top honors for On-Premise Excellence and Crown Royal Whisky growth, respectively.


Our Arizona United Division associates were recognized for their incredible results with Diageo Reserve Brands, while Colorado picked up one more big honor: Three-Year Consistency. Unlike the other awards given out at the Golden Bars, the Three-Year Consistence award requires a team to demonstrate a continued dedication to growing sales year after year, delivering results that keep raising the bar and pushing other markets to try and catch up. The award is a recognition of the legacy of growth that the Colorado team has built over time.



In addition, our teams in New Jersey and Colorado were also nominated for the Distributor of the Year award. Kevin O'Neil, Breakthru’s Executive Vice President for Diageo & Moët Hennessy, praised the United Division’s performance at the awards. “I am thrilled with the recognition Breakthru Beverage Group's United Division received at this year’s Golden Bar Awards from Diageo,” O’Neil said, “particularly the Three-Year Consistency Award, which truly demonstrates the commitment we share to drive sustained success of our companies and allows us to feel very proud of our people and capabilities.” He added “Every one of our associates should feel great about these achievements!”


Congratulations to all the United Division teams and associates nominated for awards for their incredible hard work and perseverance over FY17, and we look forward to seeing the future successes at the 2018 Golden Bars next year.


Talk to your Breakthru Sales Consultant about the full Diageo portfolio and how it can help to grow your business.


Click the brands below to learn more about Breakthru Beverage’s ongoing relationship with Diageo's portfolio.


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