5 Tips to Better Sell Rosé

6/28/2018

 

For the better part of the last five years, rosé purchases have been steadily on the rise, with the last 12 months experiencing a definitive surge in sales of more than 50% year-over-year.

 

What we’re trying to say is, if you’re selling alcohol, and aren’t pushing rosé to its full potential… what are you waiting for?

 

For those looking to cash in on the rosé trend, here are some on- and off-premise selling tips from Breakthru Florida’s wine expert, Alan Paquette.

Alan Paquette: Many consumers are hip to the rosé trend but are unsure of which brand or style to select—they simply need an invitation and to be assured that it’s not a cheap and sweet wine, which is a common misconception.

Rosé is a wine best served outdoors, and especially, during the day. Any restaurant or resort with an outdoor seating venue is a candidate to sell a lot of rosé during the daytime hours.

Most Provence rosés are available in large formats due to a recent demand for rosé day parties and special events. Also, rosé can be available in half bottles, which are perfect for couples, gifts or food course pairings.

Offer multiple price options in every retail cold box or by the glass, especially premium choices since the cold box and by-the-glass options are notorious for impulse buying.

Give your customers multiple price and origin options. Do not be afraid to offer a luxury choice. Focus on Provence rosé, as well as other French, Italian, Spanish and American rosé. Your rosé credibility grows with your selection.

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