Life at Breakthru

Breakthru Partners with Propanica as Diversity Champions

Oct. 13, 2022

For more than 30 years, Prospanica has advocated for the advancement of Hispanic business professionals. During this time, the organization has given over $8 million in scholarships to provide resources that enrich the lives of Hispanic students and empower the next generation.

Breakthru Beverage is proud to support Prospanica’s vision to “Be the leading catalyst for Hispanic professional achievement” by joining the organization’s Diversity Champions. Diversity Champions are year-round partners that support Prospanica’s mission, advocate for Hispanic professionals, and promote Prospanica within their organization and communities.

Since joining the Diversity Champions at the national level, our markets have also engaged with local Prospanica chapters to deepen our connection with the organization, fortify our talent pipeline with diverse candidates and engage with Hispanic communities where we operate. Here are a few examples:

Breakthru Beverage Arizona

The Arizona team hosted the Phoenix chapter’s first in-person networking event, a mixology class, where attendees connected with the 2022 Board and other Hispanic professionals.

Breakthru Beverage Wisconsin

Wisconsin associates joined the Milwaukee chapter at a locally owned Latin restaurant to network with Prospanica members and talk about Breakthru’s business, culture, history, the three-tier system, and career opportunities.

Breakthru Beverage Colorado

Central-West Talent Acquisition Manager, Stephanie Vasquez, participated on a panel for Prospanica’s Denver Start-Up Week with Colorado Latino leaders to discuss their roles and give advice to other Latinos rising the ranks in the work force.


“Our partnership with Prospanica has been a complete success. I’m so pleased to see our markets authentically engage with the local chapters and excited to expand our relationship across Breakthru’s footprint,” said Felicia Ganthier, Director, Corporate Social Responsibility, Breakthru Beverage Group.

We are true Champions of Change and aspire to be the industry leader in cultivating diverse talent that represents the customers and communities we serve and creating opportunities for our people to advance their careers in a meaningful way. As we enter the second year of our partnership, Breakthru Beverage is looking forward to maximizing the best-in-class resources provided by Prospanica to access, develop and retain Hispanic talent.

Cheers to what’s to come!