Breakthru News

Breakthru's COVID-19 Response and Updates

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Apr. 1, 2020

This page will be updated when Breakthru Beverage Group leadership has additional statements to make on the coronavirus crisis.

Our hearts go out to all those affected by the COVID-19 outbreak. Once the coronavirus emerged as a threat, we assembled an internal task force to monitor the developing crisis and manage our response accordingly. We have been closely following recommendations from the Centers for Disease Control and Prevention (CDC), Public Health Agency of Canada, and the World Health Organization (WHO), and we have implemented policies and precautionary measures to best support the safety and health of our associates, partners and their respective families.

We will continue to operate with your safety and well-being in mind and provide the highest quality of service. By working together, we will get through this challenge and emerge stronger as an industry.


Wednesday, April 1 Update

To our customers,

Below you’ll find a downloadable PDF to a business guide from the U.S. Department of Congress regarding the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The U.S. Government allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. The administration will soon be sharing additional information including a list of lenders, but the PDF is a guide of useful information for your evaluation.

As your trusted partner, we are here to support you as you navigate this unprecedented business disruption.


Download the CARES Act Guide



Tuesday, March 31 Update

As the COVID-19 situation has bars and restaurants adjusting their business model to comply with social distancing orders, bar managers are finding creative solutions to be able to continue to serve their customers the signature cocktails patrons expect from them.

The solution, in this case, is batching cocktails for at-home consumption. It’s a topic we’ve covered before, but of course, not under these types of circumstances. At-home consumption is the only option during the coronavirus crisis, and bar programs are doing incredible work on the fly to adapt to this ever-changing environment, so they can deliver a familiar source of comfort during an otherwise unprecedented reality.

If your business is currently in this position and would like some tips on the basics of batching and bottling a to-go cocktail program, our own Beverage Development Manager Mike Henderson has some helpful best practices.


Wednesday, March 25 Update

As everyone in our industry continues to navigate the evolving COVID-19 situation, we want to re-emphasize our commitment to serving our customers in a safe and responsible way. We have implemented measures to safeguard our associates, as well as our customers, during this difficult period. We’d like to extend a sincere thank you to all our customers who are doing outstanding work in being advocates of social distancing while continuing to operate during coronavirus. Employing “distancing measures” with your patrons takes a lot of organization, and we appreciate your efforts to help flatten the curve. We are here to help you navigate this situation. Thank you for your commitment to serving your customers responsibly.

For more information regarding responsible alcohol sales, check out this helpful infographic from the WSWA.




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