Jack Daniel’s Doubles Down on No. 27 Gold

May 15, 2019

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We live in a golden age of whiskey, and it just got a little bit richer, with the arrival of Jack Daniel’s newest luxury expression: Jack Daniel’s No. 27 Gold Tennessee Whiskey. This new double-barreled, double-mellowed whiskey is now officially available in the United States, bringing whiskey enthusiasts a brand premium experience.

No. 27 Gold Tennessee Whiskey delivers a deeply rich, refined liquid which is sure to be an instant hit with Jack Daniel’s devoted fan base and other lovers of fine whiskey. No. 27 delivers a fusion of warm maple and toasted oak, creating a smooth, satisfying finish for today's whiskey aficionado.  

Double Your Pleasure

A whiskey as complex and decadent as No. 27 Gold requires great skill and patience, two ingredients available in great quantities at Jack Daniel’s Distillery. The process commences with the whiskey’s maturation in new charred American white oak barrels. Once the barrels are fully matured, the distillers remove them from the barrelhouse and place the whiskey into maple wood barrels, creating the signature blending of maple and oak that makes No. 27 such a delight. Finally, the whiskey receives one more charcoal mellowing before being bottled.

No. 27 represents an elevation of the craft, as Jack Daniel’s Master distiller Jeff Arnett said in a recent statement that "Jack Daniel's No. 27 Gold pays homage to our distillery's golden rule of, 'Every day we make it, we'll make it the best we can,'" adding, "The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste, making this whiskey a very distinct and luxury product."

Luxury for All

Previously, the time and labor-intensive process to create No. 27 Gold meant that its availability was limited to a few select areas. That process is where the whiskey got its name, in fact. According to the company, its name, "27," celebrates the twice barreled, twice mellowing process where maple barrels impart a rich, smooth and luxurious whiskey experience. Thankfully, our friends at Brown-Forman and the Jack Daniel’s Distillery have perfected that process, and now this incredible whiskey is available nationwide, bringing Jack Daniel’s unmistakable quality to consumers coast to coast.

Ask your Breakthru Sales Consultant for more information on how your business can grow with Jack Daniel’s No. 27 Gold and the full Jack Daniel’s portfolio.
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