Jack Daniel’s Heads South for Newest Country Cocktail

Jun. 27, 2019

Jack Daniel’s has announced a new expression in the Country Cocktails lineup that will add a needed bit of sweetness and bite to the summer season: Jack Daniel’s Southern Citrus. The newest entry into Jack Daniel’s beloved Country Cocktails series, Southern Citrus is a blend of grapefruit and other fruit flavors, with a light and crisp citrus aroma and soft hints of Jack Daniel’s unmistakable Tennessee Whiskey.

“Friends of Jack Daniel's Country Cocktails will have a new flavor to reach for this summer,” says Lisa Hunter, Jack Daniel's Country Cocktail Brand Director. “For Southern Citrus, we used the ripe medley of citrus fruits to create the perfect summer drink for easy entertaining at home or enjoying during your favorite warm-weather activities.”

According to the company, Southern Citrus “has a light and crisp citrus aroma complimented by soft hints of Tennessee whiskey.” The taste is of a juicy and ripe medley of southern citrus fruits highlighted by Jack Daniel’s Tennessee Whiskey. Finally, the cocktail finishes with a refreshing blend of bright citrus fruits that is light and easy to drink.

Jack Daniel’s Southern Citrus is arriving at an awesome time for businesses like yours, as RTD cocktails are in the midst of a renaissance among consumers. According to Nielsen, spirits-based RTD cocktails experienced a 40.7% growth in sales in 2018, with citrus flavors in particular seeing 10.7% growth over the year before.

That same Nielsen study found that “single-serve, ready-to-drink cocktails are tapping into an easy way to quench consumers when they’re relaxing, unwinding, hitting the beach, cooking outside and many other opportunities when they’re away from their favorite bar or restaurant, or outside of their home.” It’s no wonder then that Jack Daniel’s Southern Citrus is poised to be a hit with consumers.

Those consumers who celebrate Pride, and cool new technology, may already be well aware of Jack Daniel’s Country Cocktails thanks to their groundbreaking promotional work last year. Our friends at Brown-Forman have been working hard to make sure consumers know and love this brand, and now you can capitalize on the buzz this newest flavor will generate.

Talk to your Breakthru Sales Consultant about how Southern Citrus and the full Jack Daniel’s Country Cocktails lineup can help your business grow this season.

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