Check It Out: E&J Brandy Unveil New Look for Brandy Lineup

Oct. 2, 2019


Part of surviving and thriving in this industry includes timely evolution, and after 45 years, our friends at E&J Brandy have decided to make the very first holistic change to their bottles. The result is a bold, new, eye-catching look built to appeal to modern consumers.

Fully Remastered

According to E&J Brandy, this change to the look is a “remaster” of their original design. In a recent statement, the company explained that “to be remastered usually refers to enriching sound or video quality, but for E&J Brandy, it's a belief that there's always a new level to reach.” Design matters, particularly in reaching consumers, and, according to the company, “through its elevated new design, E&J Brandy is paving the way to a fresh future.”

"We're excited to bring our crisp, new look to the classic smooth taste that people know to be E&J Brandy," said Britt West, Vice President General Manager at E&J Gallo. "You don't run the game by standing still, so we're proud to evolve alongside E&J fans, who are also constantly growing and adapting to elevate every aspect of their lives."

Brand-New Brand

For 45 years, E&J Brandy has built a reputation and relationship with consumers through incredible brandies. The brand is well known for its exclusive collaborations and wide range of flavors, such as Peach, Apple, and Vanilla, and this new “remastered” look, inspired by the iconic E&J crest, is built to match the company’s design to its elevated craft. With sleek, elegant lines, this new design pays respect to the brand’s past, while looking to the future.

According to the company, this new label conveys the brand's energy with an iconic sunburst illustration over a premium metallic paper and features vibrant colors and an ink-embossed E&J logo. In addition to the new bottle and label, the cap proudly displays the E&J crest, resting atop the new bottle's elongated shoulders, while the curved base gives the new design a more premium look.

We know this new design will be a hit with existing fans of E&J, while also attracting new consumers. Check in with your Breakthru Sales Consultant today to find out more about how your business can build on this new remastered brand.

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